A Preferred Customer Letter

by admin on July 5, 2010

This is a letter you want to use with customers who do a lot of business with you.

When you go through the part of the course that talks about segmenting your database, this is one reason why. You will know from your database who buys more from you and who buys a lot from you. You will be able to pull up just your most popular customers.

You want to send them a preferred customer letter that lets them in on a special opportunity or a special sale that you don’t offer to anyone else or you offer it to them before you offer it to anybody else.

This is a very powerful technique to keep creating and having cheerleaders for your company.

Always Give Them Something

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