Be Consistent

by admin on July 8, 2010

You don’t want to just send direct mail campaigns out now and then, do telemarketing campaigns now and then. That’s not a good habit to get into. It can also be very costly. What you end up doing is sending things out to your customers every once in a while and they tend to forget about you by the time you send something else out. You want to be consistent.

You can have marginal marketing campaigns, marginal salesletters, marginal ads, with nothing done exceptionally well. If you do it consistently, then your growth will be better than the guy who sends out a great marketing campaign once every year or so.

Consistency is very important. If you have great ads, you’re only going to do better. I know business owners who have great campaigns, but they send out a salesletter and get a 24% response. They spend $100 and make $5,000. They do that maybe once a month or once every other month.

Why wouldn’t you do that every week? You wouldn’t have to use any other techniques.

Just by being consistent, you can reap the benefits.

Be Professional

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