Be Professional

by admin on July 9, 2010

This might seem obvious, but not always followed.

If you have a retail store, have a clean store, make sure the doors and windows are clean, make sure the storefront looks good, your employees are clean, and the shelves and floor are clean. If it’s a service company, make sure your service technicians are wearing clean workclothes, their trucks are clean, and salesmen should be well-groomed and punctual. Everything about your business should be professional.

The public is more skeptical than they’ve ever been so we have to deal with negative media and specials on 20/20 about people who were ripped off by a service contractor. It’s hard to blame people for being skeptical. There are a lot of sleazy companies out there who rip people off.

We have to over-compensate for these consumer feelings. It’s unfair, but that’s the way it is. You want to project a professional image and earn peoples’ respect and trust.

Charge More - You Are Worth It

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