Co-Op Advertising

by admin on June 11, 2010

Co-op advertising can be done with business suppliers where your business actually receives dollar credits or reductions in amounts that are due to the supplier in exchange for your business placing orders from this supplier for a particular inventory item in the sum agreed upon volume.

These dollar credits are to be spent on advertising for your business promoting those products from that supplier. If you look through the Yellow Pages, you’ll see many different categories, because the product or namebrand must be featured in the co-op ads. One example is in air conditioning

Your supplier is cooperating or helping you with your business advertising efforts while encouraging your business to concentrate advertising dollars in promoting something that they have.

This is a great way for you to increase your advertising budget, but you must be careful that you don’t buy more inventory than you will need just to take advantage of the co-op offer.

You also want to keep in mind the limitations that come with co-op advertising. You restrict your advertising to that supplier’s products only in those co-op ads. Don’t overcommit to co-op advertising. Don’t buy more inventory than you need. Don’t spend more on advertising than you had planned.

You can go to your local library and find a book that lists co-op advertisers. You might want to check that out.

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