Create A Powerful Business Card

by admin on June 21, 2010

When you design a business card, it can be quite challenging because you don’t have a lot of space for your information. You want to arrange it where it’s clear and easy to read and understand.

Everybody makes the same mistakes. They create a business card with what’s called “name, rank and serial number.” There’s their name, there’s their address, here’s the phone number, and that’s it. It doesn’t tell anybody anything.

You do want to put your business logo on there if it’s appropriate. If it doesn’t do anything to attract people to call you, then it may not be relevant to you. Of course, you want your name and title. You also want to list the benefits or, more importantly, the USA (Unique Selling Advantage) on that business card. List the benefits to the customers. You might give them a description of what you do. Not features. You want to list benefits to them of what you do or sell. Maybe even a bullet list of information.

Flip it over and use the back of the card. Make it clear what you want them to do. Call Me! You might offer a free report or consumer guide on your business card. You could say, “Call and get this information!”

Use the small amount of space effectively by getting them to call and ask for a larger amount of information. Take advantage of that.

Let’s Start Over

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