Direct Mail Can Build Your Database

by admin on July 11, 2010

You can use direct marketing to build a database. Building a database through direct marketing is self-sustaining.

When a customer orders, you get a sale and new information to add to your database. Many large and small companies use direct response print ads offering free information. That is just one way of building a database.

The better you’re able to build, organize and use that database, the better your direct marketing will be. Improved direct marketing will yield additional information on your existing companies and new information on your prospects.

Don’t ignore database marketing just because you’re a retail store. In the past, supermarkets have actually won awards using direct mail to generate traffic into their grocery stores, so it can be used in retail stores also.

Direct Mail Is An Equalizer For The Small Business

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