Direct Mail Is Immediate And Personal

by admin on July 13, 2010

Short of being there talking to someone, what’s more immediate and personal than a letter? Print, newspapers and radio still lack the one-on-one urgency of a well-written letter addressed to the customer.

When you write these letters, you want to make sure you’re really writing to one person – not a market.

Telemarketing can even be more immediate and personal than direct mail if it’s properly done. As with direct mail, there’s a lot of wasted effort using the telephone for marketing today.

Direct Mail Lets You Manipulate Your Response Rates

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