Direct Mail Is Not Suitable For Professionals Or Consultants

by admin on July 1, 2010

Some people think that advertising itself is a dirty job and professionals should, like accountants and dentists, get enough customers if they just do a good job. That’s ridiculous.

It’s very hard sometimes for very educated doctors and dentists to feel that, I need to send our coupons or offer a percentage off to generate people to walk into my office. That’s not what I do. I’m too educated. I’m a professional.

Not only can you target clients and patients accurately, you have complete control over the message you send to them.

Through your message and the design of your mailing, you can build all the professional relationships that you think are necessary. You can create a multi-colored brochure if you want that shows a picture of your office in color and use heavy water-marked paper with an engraved heading. You can do whatever you want to look professional if that’s what you want, but it’s suitable for any type of business.

Direct Mail Is Really Only Used By Large Mass Marketers And Mail

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