Direct Marketing Is The Most Testable Form Of Advertising

by admin on July 15, 2010

Since your marketing can be a direct response between it’s measurable, you can also test different forms of it in every mailing.

Each direct response advertisement you run is an opportunity to test something different, gain something different, and improve it for future marketing campaigns.

You always have the opportunity of testing one mailing list against another, or one headline against another, one offer selling one thing against another.

We will teach you about testing different options of your direct mail.

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