Do Free Or Low-Cost Seminars And Workshops

by admin on June 13, 2010

If your products or services are made up so providing information and explanation would enhance sales, you might consider providing special meetings, workshops or seminars where you can share relevant materials and product knowledge with existing or prospective customers in an effort to generate additional sales dollars.

The key to this is whether or not your type of business is such that additional information would move them to action and increase your business sales directly or even indirectly at some time in the future.

The best way to measure the direct impact on sales by doing a seminar or workshop is to offer products or services at the workshop. Maybe offer a workshop-only discount to encourage sales on the spot.

Find Your Business Within Your Business

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