Educate Your Prospects And Clients

by admin on July 17, 2010

There’s a saying about business that goes, “You’re too close to your business and services to see them the same way others do.”

You might assume your clients know more than they actually do. You don’t want to assume they will remember things. You live and die in your business. You live and breathe it and your industry. Your prospects don’t. They have their own lives. You know every detail about your products and services. They don’t. You want to educate them instead of just advertising your business through conventional means.

One of the great ways to do this is through a newsletter. It takes time for them to learn about your products and services. You may see them just once a year, and although you may do a great job educating them, they’re still not going to remember you a year from now. Just because your product and service is your life doesn’t mean it’s theirs.

If you don’t have an ongoing product or service program in place, you need to begin one immediately. This will keep your company at the top of your client’s mind.

What kind of valuable information can you provide? Quite a bit. Show them extra ways, tips and techniques to use your products and services. If you constantly educate them over and over again, then they’re going to feel more connected with you.

Your goal should be to get all of your customers to explain your products and services – then you’d really be doing a great job. Believe me, your bank account will reflect this.

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