Form Letters You Can Use

by admin on July 18, 2010

If your company is computerized, and most are these days, it’s really easy to keep communicating with your customers. Follow-up letters are very easy.

All you have to do is type it once, leave some blanks for customized information (sometimes it’s not needed) and you’ve got the letters for all times. These are Form Letters. You probably use them in your business.

You should be using them in your marketing. This way you can follow-up very easily. If you’re computerized, they are simple to print and mail.

You want to follow-up with mailings and calls. You can develop a Phone Script.

You should have form letters to do the following:

#1    Thank You letters.

#2    Confirmation calls and letters to see if they received their material.

#3    Thank You letters for referrals.

#4    Reminder letters for special events, birthdays, etc.

#5    New customer kit.

#6    Responses to complaints.

#7    Customer reminders to take advantage of services.

#8    Reminder letters about prior special offers ready to expire.

Form letters will make the above much easier to do. Many of the things you contact one customer about will be the same for all other customers.

We’ve given you a lot of form letters in this course. All you need to do is plug them into your computer. If you need one, just fill in the client’s name and print it. If you don’t have a computer, it is harder, but can still be done.

You can have the letters typed up ahead of time by the printer and hand-write the name and address, or make them generic. Generic letters are not as powerful, but it can still be done. If you (heaven forbid) still have a typewriter (they do still make those, don’t they?), you can have the letters preprinted and type in the person’s name and address.

If you aren’t computerized, implement the top five strategies in this course and you’ll make the money to buy one.

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