Have A Charity Program

by admin on July 20, 2010

There are many things you can do with charities to generate business. You need to be genuine and truly interested in helping that charity. Don’t do it just for selfish reasons. There’s no reason not to reap the benefits of your goodwill and good work for your charity and your charity program.

If you really want to do a charity program, it’s really simple. There are many things you can do for charity. You can give free workshops if your product or service lends itself to education. You can sponsor events. You can do special promotions for the charity. In a workshop, all you do is the same things you would do as your normal workshops for profit, but free for your charity.

When a charity sponsors an event, you can donate money. If you start 6 to 8 months ahead of time and have an employee contribution and charity drive where they solicit money also, you can end up at that event handing over a rather large check that makes you a local celebrity.

As a special sales promotion for the charity, you find out who’s in charge of promotions and send out salesletters to their mailing list. Use the sequenced mailing approach and offer to give the charity a portion of the proceeds from the business you do with their organization.

Remember the lifetime value of the customer. You can donate a portion of those proceeds because you know you will keep this customer for life with all the other programs you have in place.

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