It’s A Numbers Game

by admin on July 24, 2010

You have to look at being in business as a numbers game. If you don’t know what your numbers are, you really don’t know what’s working in your business. You won’t be able to focus. You can’t just have a “kind of a notion” about your numbers. You have to know them. You should look at them every single day.

#1    You need to know the cost of a marketing campaign.

#2    You need to know how many calls you got from that campaign.

#3    You need to know how many of those calls became customers.

#4    You need to know the average amount of money you made from those customers.

#5    You need to know how many referrals you got from those customers.

When you calculate the figures, you’ll know if a marketing campaign is working and you can figure out your average numbers. Then you’ll know which is working better and which is working worse. This is the only way to track your marketing and only doing things that work.

Just Be You

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