Just Be You

by admin on July 25, 2010

This is in connection with your sales materials also. If you just be you, it will greatly increase your sales. In fact, having a strategy in your marketing materials of always featuring the business owner often builds credibility.

We’ve seen this with Dave Thomas of Wendy’s. We’ve also seen it with one of the hotel chains with the fellow who says, “We’ll leave the light on for you.” They’re creating a down-to-earth feeling and letting people know who they’re doing business with. They don’t want to do business with a big, nameless, faceless corporation. Tell things like they are. Don’t exaggerate. Use your own words. Sooner or later, customers will find out the truth about things anyway, so you don’t want to promise things you can’t deliver. Tell the truth and be down-to-earth. It lets people get to know you.

When they know you, they trust you. You will have credibility. When they trust you, they are more likely to buy from you. Besides, if you are always honest, down-to-earth, tell the truth, tell it like it is, then you are going to reap more than just sales benefits.  There are many psychological benefits there also allowing you to sleep at night.

When someone uses your services, let them get to know you and let them on your personal side a little bit. When someone reads one of your salesletters, they should feel like they are talking to you directly. This is all part of just being you.

Long Letters Versus Short Letters

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