New Customer Letter

by admin on July 28, 2010

It’s important that you create an ongoing relationship with your customers because you’re going to want to sell them more things and create lifetime customers. You want to initially create a communication stream.

One of the very easiest ways to do this is send out Thank You letters immediately after they purchase. It will create a long-lasting bond between you and your customers. Think about the recent purchases you’ve made. When was the last time you actually received a Thank You letter from anyone you did business with? Most people don’t bother. It’s such a small amount for 32¢ postage and maybe 10¢ for your envelope or less plus a couple of cents for a sheet of paper. You will be creating long-lasting relationships and the possibilities for referrals.

You want to use some form of the Thank You letter included in this course and send it out the day of the sale. It’s very easy to do. You can print it off your computer. You have the person’s name and address, and if you’re fully computerized, a mail merge program does this easily.

If you send merchandise out, you can include a Thank You card if you want to.

In addition, you want to send out a personalized letter also. They feel there is a person behind the product, a person behind the company, and it has more of an impact.

You will find a Thank You letter that you can use as-is in your course material.

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