Not Having Your USA

by admin on May 6, 2010

I won’t belabor this point because we’ve talked about it. Every business needs to develop that unique selling advantage so they have it over their competition. Or else your competition will simply take the course of least resistance and continue going to whoever they’re currently using or whoever’s doing the cheapest price. You want to include those features of your operation and everything else explained about USAs.

One of the biggest deficiencies we see in the area of USAs is the inconsistent use of them or non-use. Some companies have a USA but people don’t use them. You need to communicate it in all your printed literature and with each and every contact with your customers.

To rectify a deficiency in this area, start with your basic business persona, see what it looks like, how it feels, its image, your credentials, review the section on USAs, and develop your own powerful Unique Selling Advantage.

Not Learning And Applying The Principles I Am Teaching You And Not Launching A Marketing Mission

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Comment

Previous post: Not Having Any Business Alliance

Next post: Not Learning And Applying The Principles I Am Teaching You And Not Launching A Marketing Mission