Precise Targeting Lets You Search For Your Specific Prospects

by admin on July 29, 2010

You can get very specific and accurate about your target market and the less money you’ll actually spend advertising to people who aren’t even interested.

When you run a newspaper ad, not only will people who might want your product or service see it, but people who don’t want it will see it to so there’s more waste.

You might only mail to dentists in a certain zip code if that was your target market. With business-to-business direct mail, you can reach more than one person in the same company. Some small firms actually sell their services to many people and departments within one large corporation.

There are many different ways and databases available to access your prospects.

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