Referral Systems

by admin on July 31, 2010

Referral systems are probably one of the most important things you can implement in your business. It’s an easy way to double your business by just getting all your customers to refer just one person to you. That doubles your business. Word-of-mouth marketing is one of the cheapest things you can achieve in your business.

Is this really difficult? You might think it’s impossible because perhaps you rarely get referrals now. That’s what you know about. You might be getting referrals and not be aware of them or tracking them. It’s not difficult. You should aim all of your efforts at getting referrals because they’re usually better customers.

They don’t cost as much to get because you haven’t run advertising for them. They’re usually less sensitive to price because you’re coming to them recommended. They’re more likely to tell someone else about you because that’s how they found out about you. They’re less likely to complain because they know their friend or family was satisfied with you and they probably should be. You don’t want any opportunity to pass by without asking for referrals.

There’s one company that came up with a simple way to grow their business. They used it to expand their business into a big operation in a short time. What they did was bend over backwards to make their customers happy, and people are always ready to give referrals while they’re still hot.

You don’t want to just give them one business card like most people do. Hand out five and let them pass them out. Do it when the customer is really hot and excited about your product or service. It’s easy for someone to misplace just one card, but it’s hard to lose all five business cards.  This company’s been doing just this one technique and their business has skyrocketed. It’s very inexpensive.

You may already be handing out business cards, but I suggest you hand-write something on the back. Maybe an extra offer to add a bonus or some extra guarantee or some possible VIP treatment. Something to make that card special.

The next two techniques are a Reward Referral Program and a Recognition Referral Program. You should use at least one of these. When a customer calls in to say what a great job you’ve done or how much they love your product, thank them and ask for a referral at that time because it’s very easy and you will get results.

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