Reverse The Risk With A Big Bold Guarantee

by admin on August 1, 2010

Have you ever noticed with most businesses that you are taking the risk?

Here’s an example. The other day in a small gift shop, I saw the owner had a sign posted that says, “Absolutely No Refunds After 7 Days.” This is a really stupid way to kill goodwill. You don’t have to state things negatively. They’re thinking to themselves, “People are going to come try to return something next week or the week after and we’re just not going to do it. We’re not going to give them their money back.” They put a sign up with that same negative attitude.

They could easily have said, “We’ll gladly give you a refund of your full purchase price within 7 days – No Questions Asked.” That’s a huge difference.

The first one tells the customer that “Hey, it’s your responsibility, the risk is on you.” The second one says, “Hey, we’ll take the risk and bend over backwards. We’ll do everything we can for you.”

See the difference? It’s minor and probably won’t kill a lot of sales, but why be so negative when you can turn them around and state them with a big, bold, powerful guarantee? “Our prices are the lowest in town. We’ll fund the lowest price anywhere or we will refund the difference.” You see those with large appliance chains. You can make big, bold powerful statements.

If you sell newsletters, you can guarantee your money back all the way up to the last minute of the last day of the last month of your subscription and get a full refund. There are 100% no-risk guarantees. If you don’t see profits from this course, you don’t pay.

There are a lot of guarantees that can be stated and put the risk on your shoulders where it belongs. If you have a quality product or service, then you’re not asking them to go out on a limb.

If you perform, then you should do everything you can to say that you do even if you get more returns or maybe people asking for their money back. Maybe it’s because you made a mistake. Maybe it’s because they’re deadbeats and they try to take advantage.

It will be inconsequential compared to all of the new business you’ll generate because of your big, bold, solid guarantee.

Reward Referral System

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