Swipe Ideas

by admin on August 5, 2010

Where exactly is the best place to get ideas for good direct mail campaigns?

You can hire a direct mail expert, that’s one way.

If you can’t afford to do that, the easiest way is to check your own mailbox. It is absolutely one of the best learning facilities for direct mail. It’s like higher education. Every day you get samples and ideas. You should collect them and make one separate file just for your competitor’s mail. Most direct marketing agencies, direct response writers, and people that design direct marketing  keep piles of all of this direct mail information. They call them “swipe” piles. They are used when they brainstorm. They keep track of what others are doing.

What types of things should you look for? You want to look for ideas for headlines, effective design, attention getting inserts, and copy that is written very effectively and gets your emotions going.

That’s what we’re going to talk about. How to create these different variables.

A large collection of samples will help you get the juices flowing when you’re ready to create a marketing campaign for yourself.

There’s an old headline that says, “Do you make these mistakes in English?” That caught everyone’s attention and they read the ad. You could say, “Do you make these mistakes when hiring a carpet cleaner?” Or “Do you make these mistakes when hiring a plumber?” Or “Do you make these mistakes when going to your favorite restaurant?” “Do you make these mistakes when buying a diamond necklace?”

Sort your samples by those that are aimed at businesses and those toward consumers. Look for ways to save money. Look to see which campaigns are in full color. Read newspaper and magazine ads as well and see if you can spot those ads that are created to get you to take action. You’ll see that you can use this type in your own business also.

You might want to go ahead and request some of the free information and see how they mail to you.

Not all direct marketing is effective and there are a lot of pitfalls to avoid. By the time you finish with this course, you’re going to know what to look for and be able to review all your samples and distinguish the good ones from the bad.

One real key to knowing whether something is working or not is if you keep getting the same things in the mail. That means they must be making money because they couldn’t afford to continue sending to you. You might want to grab those and put them aside.

The Cash Flow Surge Letter

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