Using Good Design Basics

by admin on June 27, 2010

The following is a list of objectives that a well-designed marketing piece should try to achieve. Each one of these objectives is achieved through different things we can choose with our marketing. In other words, we can choose different typefaces, use photographs or not, particular artwork or cartoons, colors, layouts.

We’re going to overview and then return to this Technique and design your marketing piece to see if you have achieved these objectives.

#1    Good design should draw attention but not overwhelm or mask your message inside the design.
You don’t want to fancy-it-up to the point where your message is covered up or lost.

#2    Good design will make your relevant and most powerful information easy to find, easy to read, and easy to understand.

#3    Good design will set the proper tone or feelings to your marketing campaign.

#4    Good design will be memorable and leave the impression of your business or message.

#5    Good design will actually motivate that prospect to take the action you want him to take.
Hopefully to request more information, buy your product or buy your service.

Direct Marketing Myths

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