You Can Re-Sell Your Customers Again And Again

by admin on August 14, 2010

The reason for maintaining a database is to keep selling them.

Your existing customers already know you, they’ve bought from you and, more often than not, they’ll buy from you again. One of the first things you should learn about direct marketing and marketing in general is that it is much easier and cheaper to re-sell your existing customers than it is to get a new customer.

In many businesses, people don’t even show a profit on the first sale – they lose money, but they make money on repeat purchases.

You Have Control

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